• PRABHAKARA T
• Dr. B. Bakkappa

The main objective of this article is about the short term pain for long-term gain with impact of demonetization on the Indian cement industry. This study based on quantitative research methods, by using secondary data collection methods. This scheme has a great impact on the businesses, common people, and financial institutions along with multi-diverse industrial background of India. India's cement industry is estimated to have a capacity of about 420 million tonnes (mt). Production typically grows 5-6% a year, and caters to the housing, infrastructure and commercial sectors. The industry recovered from the demonetisation’s shock faster than expected, with the southern markets affected the least. This study will be implemented and helpful to corporate managers, investors, researchers and management.

Demonetisation, macroeconomic variables, Cement drivers, Impact analysis.

"INDIA’S LARGEST CEMENT INDUSTRY: SHORT-TERM PAIN FOR LONG-TERM GAIN WITH EFFECT ON DEMONETISATION ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.1093-1106, July-2018, Available :http://www.jetir.org/papers/JETIR1807892.pdf

"INDIA’S LARGEST CEMENT INDUSTRY: SHORT-TERM PAIN FOR LONG-TERM GAIN WITH EFFECT ON DEMONETISATION ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp1093-1106, July-2018, Available at : http://www.jetir.org/papers/JETIR1807892.pdf