FAQsVolume 6 Issue 2
February-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIRZ006104
Registration ID:
197996
Page Number
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Title
A STUDY ON MARKETING ETHICS OF FMCG COMPANIES WITH SPECIAL REFERENCE TO TOP FIVE IN INDIA
Abstract
Marketing ethics focuses on how consumer behavior influences the ethical issues while purchasing. Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing areas like ethics in advertising, product features and environmental ethics. It plays a vital role in the growth of company. In this study, to investigate the ethical behavior of Fast Moving Consumer Goods companies in India.
Key Words
Marketing ethics, Ethical behavior, FMCG.
Cite This Article
"A STUDY ON MARKETING ETHICS OF FMCG COMPANIES WITH SPECIAL REFERENCE TO TOP FIVE IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.662-668, February-2019, Available :http://www.jetir.org/papers/JETIRZ006104.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A STUDY ON MARKETING ETHICS OF FMCG COMPANIES WITH SPECIAL REFERENCE TO TOP FIVE IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp662-668, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006104.pdf
Publication Details
Published Paper ID: JETIRZ006104
Registration ID: 197996
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19739
Page No: 662-668
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIRZ006104
Published Paper PDF: https://www.jetir.org/papers/JETIRZ006104
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