• Dr. Shruti Traymbak
• Mr. Shubham Aggarwal

In present scenario, Environmental issues are seen worldwide. These issues are very crucial which includes; global warming, waste disposal, climate change, and pollution which influence daily lifestyle of not only people, but these micro-factors have indirect impact on the business environment of the companies too. Due to which many top corporates still hesitate to use green practices even after government compulsion. But some of the reputed companies such as Oil and Natural Gas Corporation Ltd., Samsung, Suzlon Energy, Wipro Info tech have started molding their traditional business practices towards E- practices in their processes which helps in implementation of cost-benefit analysis, reducing cost and increasing efficiency through optimum utilization of resources. As quoted by McCarthy, traditionally marketing revolved around 4P’s – Product, Price, Place, and Promotion but in the emerging revolutionary phase of today’s Green Marketing scenario it is focused on three crucial P’s- People, Profit and Planet. Thus, our approach will be focused on collaborating the traditional and green marketing practices and develop combined 7P’s of green marketing.

Green Marketing, 7P’s, Micro- factors, E- Practices, Traditional Marketing.

"A Conceptual Study on Green Marketing Practices adopted by emerging corporate in the era of Globalization", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.624-629, February-2019, Available :http://www.jetir.org/papers/JETIRZ006097.pdf

"A Conceptual Study on Green Marketing Practices adopted by emerging corporate in the era of Globalization", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp624-629, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006097.pdf