• Dr. A.S. Kannan
• Mr. Aditya Raj
• Ms. S. Priyanka

Affiliate marketing is gradually emerging as a passive income opportunity for the tech-savvy youth. The power of affiliate marketing can be understood from the fact that AdSense users bagged more than 10 billion US Dollars as the revenue. Apropos to its popularity as an earning opportunity whether there is awareness level among the college students was the question in the minds of the researchers; hence the study on MBA students in Puducherry. This descriptive study used survey questionnaire to collect data from a sample of 211 students across engineering college MBA programs and used ANOVA as a major tool for hypothesis testing. It found that a majority of the MBA students showed lack of awareness on affiliate marketing, its working, and the sites that offer the earning opportunities. It found that there is no statistically significant difference among the respondents across gender. It is recommended that the colleges may take efforts to disseminate understanding on affiliate marketing programs as it could enhance the earning potential of the graduating students.

Affiliate Marketing, Awareness Study, Puducherry

"A Study on Awareness of Affiliate Marketing among MBA students in Puducherry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.564-568, February-2019, Available :http://www.jetir.org/papers/JETIRZ006087.pdf

"A Study on Awareness of Affiliate Marketing among MBA students in Puducherry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp564-568, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006087.pdf