• Dr.D.John Benedict
• Annamalaiyaar.V.G

Technology is been helpful in many ways for a human but there are problem faced by the current generation, which everyone neglect to look up on. The objectives of the paper is to identity the variable which are used for social media marketing and their relationship among students in Chennai. The data used for the study is primary source of collecting data from in and around Chennai region. The 153 respondent were answered the questionnaire through online collection method. The respondent were selected based on convenient sampling method. The tools used for the study is cross tabulation for to understand the variables and Garrett Ranking Techniques. The results shows that Facebook plays a major role in marketing of products followed by twitter and Instragram. The students are uses mobile mostly for entertainment purpose so the companies are used YouTube to market their products.

social media, Marketing, YouTube

"A STUDY ON SOCIAL MEDIA MARKETING AMONG STUDENTS IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.574-580, February-2019, Available :http://www.jetir.org/papers/JETIRZ006089.pdf

"A STUDY ON SOCIAL MEDIA MARKETING AMONG STUDENTS IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp574-580, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006089.pdf