• R. BEULAH

The main aim of the study is to find the customers preference and attitude towards Digital Marketing/E-marketing on Dairy products, when marketing a Dairy product, the most important aspect is to determining the competition and audience. By establishing these parameters, we can decide what aspect of your Dairy business to highlight and where will be the most effective place to advertise to capture your target audience. Advertisement is the major factor which increases sales by attracting consumers, as the globe approaches the summit of digitization in communication, business transactions are not left out. Digitization of marketing activities has become crucial as communication goes electronic. Digital Marketing has enhanced relationship building with clients as well as made access to clients more effective for all categories of business. This study is to know the consumer attitude towards Digital Marketing on Dairy products likes and dislikes on online advertisements, factor influencing online shopping of Dairy products. Data was collected using questionnaires and interview schedules. Data was analyzed by use of descriptive statistics. chi square, standard deviation, ANOVA statistical tools are adopted to find the statistical relationship.

Dairy Industry, Digital Marketing E-marketing, Technology, Dairy products, Attitude.

"A STUDY ON CONSUMER ATTITUDE TOWARDS DIGITAL MARKETING ON DAIRY PRODUCTS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.587-592, February-2019, Available :http://www.jetir.org/papers/JETIRZ006091.pdf

"A STUDY ON CONSUMER ATTITUDE TOWARDS DIGITAL MARKETING ON DAIRY PRODUCTS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp587-592, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006091.pdf