• Mrs. M. Rajeswari

Everyone has their own way of relaxing and escaping from the gloomy and mundane everyday life. Undoubtedly every person has to buy things from time to time to supply their family with necessities. Therefore shopping has turned to be a necessity whether we enjoy it or not. For some, shopping is a pleasure and a time off from their stressful life. In the recent past people go to the nearest retail outlet for shopping, but now there is a drastic change in the shopping behaviour of customers. Hence this study is undertaken by a researcher to study the purpose of customers visiting shopping malls, the factors influence the customers and the level of satisfaction of customers visiting shopping malls. The study is based on primary data. The collected data is analysed by applying statistical tolls like percentage analysis, Correlation and ANOVA and results obtained.

Shopping Malls, Retail Outlet, Consumer Behaviour

"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.474-486, February-2019, Available :http://www.jetir.org/papers/JETIRZ006076.pdf

"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp474-486, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006076.pdf