• Mohamed Ismail Mujahid Hilal

The major objective of the paper is to examine the impact of trade sales promotional activities on the sales performance of lubricant retailers in the Ampara district. Data were collected using questionnaire and deductive approach was adopted for this study. 75 lubricant from different types of channels were given questionnaires. Quantity discounts, incentive scheme and trade contests were used as independent variables and subjective sales performance of lubricant retailers was used as dependent variable. Multiple regression analysis was carried out and finding suggests that all three variables significantly contribute to the sales performance of lubricant retailers. Hence, it is necessary for lubricant marketing companies to focus on these quantity discounts, incentive scheme and trade contests.

Sales promotion, lubricants, quantity discounts, incentive scheme, trade contests

"TRADE SALES PROMOTION AND RETAILER’S SALES PERFORMANCE OF LUBRICANT OIL IN THE AMPARA DISTRICT: RETAILERS’ PERSPECTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.448-453, February-2019, Available :http://www.jetir.org/papers/JETIRZ006072.pdf

"TRADE SALES PROMOTION AND RETAILER’S SALES PERFORMANCE OF LUBRICANT OIL IN THE AMPARA DISTRICT: RETAILERS’ PERSPECTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp448-453, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006072.pdf