• Lakshmi V
• Shiva Shankar K C

Technology plays a very important role in the growth of business and economy. Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of lifestyle. Due to wide spread internet access by people and e-commerce usage by traders, online shopping has seen a massive growth in recent years. The social media is playing an important role in increasing the urge of shopping among youth. This paper attempts on the checking the awareness of option marketplace available in the facebook and its role in the growth of digital entrepreneurs. The results of the study highlighted that there is a significant relationship of online shopping with gender, internet literacy, and online product price. Similarly the study also highlighted that there is no significant relationship of online shopping with education and website usability.

Social media, Facebook, Marketplace, Digital Entrepreneurs, Bangalore

"“An Analysis of Usage of Facebook Marketplace among the Youth towards digital entrepreneurs”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.132-148, April-2019, Available :http://www.jetir.org/papers/JETIRAY06019.pdf

"“An Analysis of Usage of Facebook Marketplace among the Youth towards digital entrepreneurs”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp132-148, April-2019, Available at : http://www.jetir.org/papers/JETIRAY06019.pdf