• Dr. M. Marimuthu

The study shows the various incidents which evident the recent past in the state of Tamil Nadu. The people of Tamil Nadu have used social media for the betterment of the state livelihoods such as during Cyclone Vardah in Chennai, Jallikattu, soft drinks and Neutrino cases. The present study has the objective to study how the social media influence the Tamil Nadu political economy in various occasions. the information on political messages is not real. To refer from social media accountability is very small share. Trust in information accessed through social media is lower than trust in traditional outlets. The influence on social media is very well among the youths of Tamil Nadu up on availing information, business development and public relations for the great concern. At the same time, social media should be used for productive purposes not distributing fake news against the political parties during the general elections.

Politics, Fake news and Jalikattu.

"SOCIAL MEDIA AND ITS INFLUENCE ON TAMILNADU ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.128-131, April-2019, Available :http://www.jetir.org/papers/JETIRAY06018.pdf

"SOCIAL MEDIA AND ITS INFLUENCE ON TAMILNADU ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp128-131, April-2019, Available at : http://www.jetir.org/papers/JETIRAY06018.pdf