• Mr Nandan R Naresh

Social media has become a platform for a variety of internet applications that allow users to create content and interact with each other. This interaction has totally changed the course of business over the years; customer needs and customer feedback are obtained easily through the social media platform. To combat the recent changes in business and its tryst with social media, companies have started to co-create content with their users and industry influencers to survive and grow in the market. Co-creation helps in establishing strong communication among customer and companies which is believed to be central to the success of an existing or new product and service. The present paper intends to analyze the impact of customer co-creation in social media platform in India. This paper also tries to find the importance of customer co-creation in the current environment.

Co-creation, Social Media, Communication, Internet & Customer

"IMPACT OF CUSTOMER CO-CREATION THROUGH SOCIAL MEDIA IN INDIA.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.121-127, April-2019, Available :http://www.jetir.org/papers/JETIRAY06017.pdf

"IMPACT OF CUSTOMER CO-CREATION THROUGH SOCIAL MEDIA IN INDIA.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp121-127, April-2019, Available at : http://www.jetir.org/papers/JETIRAY06017.pdf