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June-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1908C99
Registration ID:
303501
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Title
CONSUMER PREFERENCES TOWARDS LINKEDIN SOCIAL MEDIA WEBSITE IN TIRUCHIRAPPALLI CITY
Authors
Abstract
In India, an advantage is gained by marketers to magnetize customers through social media advertisements, but on the other hand, the consumers in India are still unaware and stay unexplored. This research paper focuses on the perceptions of the consumers towards the LinkedIn social media website in Tiruchirappalli City. The data collection was done by using a survey method, from 120 sample respondents by administering a questionnaire by adopting a convenience sampling method. The proposed study will facilitate recognizing the basis of awareness and knowledge of Indian consumers’ perception towards the “LINKEDIN” social media website.
Key Words
Digital Marketing, Social media websites, and apps, consumer behavior
Cite This Article
"CONSUMER PREFERENCES TOWARDS LINKEDIN SOCIAL MEDIA WEBSITE IN TIRUCHIRAPPALLI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.783-790, June-2019, Available :http://www.jetir.org/papers/JETIR1908C99.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"CONSUMER PREFERENCES TOWARDS LINKEDIN SOCIAL MEDIA WEBSITE IN TIRUCHIRAPPALLI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp783-790, June-2019, Available at : http://www.jetir.org/papers/JETIR1908C99.pdf
Publication Details
Published Paper ID: JETIR1908C99
Registration ID: 303501
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.24976
Page No: 783-790
Country: Tiruchirappalli, Tamil Nadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1908C99
Published Paper PDF: https://www.jetir.org/papers/JETIR1908C99
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